Contents

Up Front

From the Editor of Visions

Visions 2008-2009 Editorial Calendar

President's Perspective

LAUNCH PAD: Insights on Brooks' Law and Launch

REFLECTIONS: What's the Difference Between Services and Products, Especially When it Comes to Customer Requirements

VIEWPOINT: The NPD Manager's Quest: Test the Intrapreneur Within You!

NPD Trends/Practices

The Results Unfold at General Mills: One Food Company's Foray Into Open Innovation

COVER STORY: Why Six Sigma Experts are Wrong About Product Development - Here's the Proof

Xerox Case Study: Using Lean Six Sigma Techniques To Develop an Environmentally Friendly Newsprint Paper

Beyond Phase Gate-Why Not Use a “tailored&drquo; Solution?

Conference Report

Chapter Spotlight: PDMA Arizona Chapter Holds its 4th Annual Greening of Product Development Conference

Global News

How China is Using a High-tech “Cluster&drquo; Approach to Strengthen its Innovation Strategy

PDMA News and Announcements

News from the Executive Director's Office

PDMA Conference Calendar

Capital One Practitioner Talks About the Value of PDMA's NPDP Certification Program

PDMA Chapters and Affiliates

Information on Visions Magazine and PDMA Membership

Visions - June 2008 Index