V I S I O N S
Insights into Innovation™
Online Communities: The Story of Clorox
Pitfalls and Other
Issues p. 15 Green Works™ p. 10
Industrial NPD in the
Netherlands p. 27
Taiwan Embraces
NPDP Certification p. 24
The Product Developer’s
Toolbox p. 5
A Guide for Setting
Prices p. 20
RECESSION WATCH #2: Why NPD Is Valuable During a Downturn p. 8
