Contents

NPD Trends and Practices

COVER STORY: The story of Clorox Green Works™:—in designing a winning green product experience Clorox cracks the code

Online Communities, Part II: Creating your own online community—how to avoid the pitfalls

Are you setting prices blindfolded?

Global NPD News

How Taiwan companies can overcome the language barrier when it comes to PDMA's NPDP certification program

PDMA-NL Spotlight: Dutch affiliate holds seminar on industrial product management and innovation

PDMA News and Announcements

News from the Executive Director's Office

PDMA 2009-2010 Conference Calendar

From the Editor of JPIM: Announcing a new special issue

NPD Resources: A timely book on the Toyota Product Development System, and NPD books coming soon

Information on Visions Magazine and PDMA Membership

Visions Editorial Calendar and Deadlines

PDMA Chapters and Affiliates Listing

Up Front

The President's Perspective: Beware of discarding existing new product development tools for new ones

Viewpoint: "We already knew that": The ultimate put-down in VoC

Viewpoint: Managing product development risk in a tough economy—the dual role of NPD

Visions - March 2009 Index

Visions - March 2009 - (Page Cover)

Visions - March 2009 - (Page IFC)

Visions - March 2009 - Up Front (Page 3)

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Visions - March 2009 - Up Front (Page BC)

Digital edition of Visions - March 2009 provided by Texterity, Inc.