JULY 2010 VOL. XXXiV nO. 2
Insights into Innovation™
Exhibit 1: How Intel uses the Wisdom of Crowds technique to cross the valley of death
Technology Portfolio
Prioritization
Product Technology &
Feature Prioritization
Exploration
The Valley
of Death
Planning
Development
Social networks that boost
your business pp. 6 – 7
“Crowdsourcing” in the Netherlands
pp. 25 – 27
Intel uses “Wisdom of Crowds”
pp. 28 – 31
Special Section: NPD Job Trends
pp. 10 – 24
Up Front
4 From the Editor of Visions April W. Klimley
4 2010 Visions Editorial Calendar & Deadlines
5 President’s Perspective: Using strategic frontiers as a forecasting
tool—and how we’ve used it at PDMA Robert e. Johnston Jr.
in the second part of this series on foresight, PDMA President
and Chair Bob Johnston explains the value of a strategic frontier.
6 Viewpoint: Social networks that boost your business
Daniel Burrus
The author proposes ways in which social networks can be
used effectively to promote “Business 2.0” communication.
8 Viewpoint: Help! Save me from Target Costing Mary Drotar
The author explains why she believes that Target Costing is
arguably one of the single greatest contributors to the poor
quality of products in the marketplace today.
NPD Trends: Two Case Studies
25
28
“Crowdsourcing” is used by Dutch Internet company 9292 to
create a new travel application gert H. Staal
How the Dutch internet company created a new ground travel
app based on a public contest done through “crowdsourcing.”
How the “Wisdom of Crowds” concept inspired Intel to improve
its innovation transfer process through the Valley of Death
Russ Martinelli and Chris galluzzo
Two intel executives explain how the “Wisdom of Crowds”
concept inspired a new technology transfer selection process.
Conference Reports
32
From CoDev 2010: Companies expand commitment to
innovation, and planning becomes a priority Cheryl Perkins
Excitement permeated this 9th Annual PDMA/MRT CoDev
conference as experts shared the latest information on
open innovation—and participants found many networking
opportunities.
Special SecTiON
NPD Job Trends
10
10
14
16
17
18
20
The Career Path in New Product Development
April W. Klimley
New Study: Personal contacts remain more valuable than
ever in job searches—despite Wed 2.0 tools
Kathy Morrissey
Perspective: Let’s create a new model for career paths in
the innovation function gina Colarelli O’Connor
NPD Education: The University of Maine Doug Hall
NPD Education: Purdue University
Robert Davis and Beebe nelson
Spotlight: PDMA Carolinas chapter holds career
advancement workshop Susan Burek, nheeda enriquez,
and Tricia Sutton
Managing your career in NPD—Are you “thriving” or just
“surviving”—which will it be? Steve Treibel
PDMA News and Columns
NPD Book Briefs Leigh Stewart 36
Inspiration Radar: Resources on the Web Mark Mondry 38
From the Editor of JPIM Anthony DiBenedetto 40
PDMA Conference Calendar 40
Report From Certification Bill Kelleher 41
Bright Ideas: Let’s create an Innovation Index! Mark Adkins 42
Visions and PDMA Information 43
Chapters and Affiliates 44
Visions is traditionally published four times a year, in March, July, October, and December, by the Product Development and Management Association (PDMA), 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054. Each article reflects the expertise of the individual author, not PDMA itself. To become a member, contact us at 1-800-232-5241 or pdma@pdma.org.
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