July 2010 VOl. XXXiV NO. 2
Insights into Innovation™
Editor-in-Chief
April W. Klimley
Klimley Communications
28 Riverside Ave., Suite 6H
Red Bank, NJ 07701
1-732-530-1639
VisionsEd@pdma.org
Contributing Senior Editors
Greg Githens, GDG@catalystPM.com
Gerry Katz, gkatz@ams-inc.com
Beebe Nelson, bnelson@workingforums.com
Specialty Editors
Chapter and Affiliate Spotlights
Tricia Sutton, pasutton@suttonenterprises.com
Launch Pad
Mark Hart, mark_hart@oplaunch.com
NPD Book Briefs
Leigh Stewart
lmstewart@suttonenterprises.com
Open Innovation
Michael Docherty, mdocherty@venture2.net
Technology
Ed Crowley, eacrowley@photizogroup.com
Web Resource Editor
Mark B. Mondry, mmondry@phaseM.com
Advertising
Mr. Jordan Amonette
1-317-726-0788
jordan@stevens-stevens.com
From the editor of Visions
april W. Klimley, editor-in-chief, Visions ( Visionsed@pdma.org)
April W. Klimley
Deb Dupnik
1-800-232-5241, ext. 1
deb@pdma.org
Subscriptions
See page 42.
Digital Visions
Go to www.digital-visions.com or the
PDMA website, www.pdma.org
Visions magazine keeps members on top of
trends and developments in the new product
development world and the latest thinking
of product development and innovation
leaders. It is published quarterly by the
Product Development and Management
Association (PDMA). Subscriptions are
included in PDMA membership packages
for $85 per year in the United States or
$125 abroad.
The Special Section on NPD Job Trends in this issue of Visions is almost a “first” for us. It’s certainly the first time in more than eight
years that Visions has devoted so much space to
one topic. The last time we did this was October
2002 with an issue on globalization: “Global
NPD: Making It Work.” That issue received a
warm welcome. But it didn’t leave much space to
include additional material. So the PDMA board
instructed us to stay away from “one topic” issues
of Visions—and concentrate on providing a wide
variety of material in each issue. We have kept
that in mind up to the present.
However, today our situation is different.
Visions has expanded from 32 pages to 40 pages
or more, so we have plenty of room to include
both a Special Section and a number of other
varied articles on NPD trends and techniques.
That said, let me explain the urgency of this
NPD Jobs Special Section. First and foremost,
the recession of 2008-2009 hit NPD very hard.
It impeded the expansion of staff and budgets
and the field is just now recovering. Second, we
saw an information gap: very little seems to have
been written in the last decade on NPD jobs and
organizational structure. We felt by publishing
this section, we might inspire more research
and surveys—a boon to both the field and our
readers. In the Job Trends Special Section, three
articles focus on explicit recommendations for
career advancement:
Kathy Morrissey’s report on a new online •
study on NPD job searches,
•
•
Executive recruiter Steve Treibel’s detailed
article on how to thrive in your NPD career.
Outside that section two major articles focus on
new concepts and/or technology. Intel addresses the
continuing problem of how to select from among a
wide array of ideas that emerge in the ideation pro-
cess. They used the “Wisdom of Crowds” concept
to solve this dilemma in one particular situation. In
the second case study, the Dutch Internet company
9292 explains how it used “crowdsourcing” to come
up with ideas for a ground travel application.
In addition, the section contains descriptions
of two new academic programs in innovation,
as well as a detailed blueprint—and call for
action—from Gina Colarelli O’Connor—for
companies to create a new model for career
paths in the innovation function. We also have
some inspiring testimonials about the value of
PDMA’s NPDP certification for career advance-ment on page 41.
EDITORIAL CALENDAR—Visions 2010
Issue
Upcoming Articles
Authors
Visions welcomes articles on product devel-opment and management. Articles for the
next issue of Visions (October 2010) are due
according to the schedule on this page. Please
submit queries to the Editor, April W. Klimley,
by email or phone.
Deadlines
Advertisers &
Chapters Updates
August 16
October 2010 Blueprinting at DuPont •
NPD in Japan •
Report on Front End of Innovation (May 2010 in Boston) •
July 23
December 2010 Innovation at Dominos Pizza •
NPD Decision-making •
October 5
Visions retains the right to change the editorial calendar, if necessary. Contact the editor for the latest information—
April Klimley ( VisionsEd@pdma.org or april@klimley.com)
November 5
4 JULY 2010 PDMA Visions MAgAzine
PDMA Visions MAgAzine
